Gibson, D. Parke (1930-1979)
Scope:
The D. Parke Gibson collection includes manuscripts, correspondence, and printed materials.
Collected manuscripts include The $30 Billion Negro (Macmillan, 1969) and manuscripts for speeches that Gibson delivered in venues across the country. Items include "The Public Relations Challenge in Urban Education," "Needs of the Negro Consumer," "Ten Ways to Improve Community Relations," "Containment or Communications?...There is a Choice," "Today’s Black Youth—Do We Turn Them On or Off?," "Negro-Oriented Advertising—The Other Side of the 1970s," "No Planning, No Marketing, No Blacks," and "Perhaps at No Other Time."

The collection includes correspondence between Gibson and Philip Lesly and Susan Rubenstein.

Printed materials in the collection consist of numerous articles concerning the "Negro Market," dated 1962 to 1967, which appeared in Western Advertising Week, Modern Tire Dealer, Public Relations Journal, and Grocery MFR. Also present are related articles written by others, including "How Miss Rheingold Died" and "Is U.S. Negro Market a Sleeping Giant?"   

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Notable Figures
1. Gibson, D. Parke
Associated Subjects
1. African American Collections -- Business and Economics Subject Guide
2. Public Affairs Subject Guide
3. Authors, American
4. Marketing – United States
5. African American consumers.